Lifecycle Marketing Manager at Cedar Planters

Join Cedar Planters as our Lifecycle Marketing Manager, overseeing email and SMS strategies that drive significant revenue growth. Your expertise will create impactful customer journeys and retention strategies.
In this dynamic role, you’ll manage Cedar Planters’ lifecycle marketing program, utilizing your DTC or B2C experience. Collaborating closely with creative and content teams, you will shape campaigns that resonate across North America and international markets. The role demands an agile thinker who thrives in fast-moving environments while nurturing one direct report.
Key Responsibilities:
• Spearhead the lifecycle marketing strategy and execution
• Build automated email/SMS flows for customer engagement
• Optimize the customer journey for maximum lifetime value
• Manage and enhance list health and engagement
• Create a structured marketing testing roadmap
Requirements:
• 5+ years of experience in lifecycle marketing
• Proven capability in leading s...