Location
kuala lumpur
Job Type
Full-time
Posted
June 29, 2026
Job Description
Accountable For
- Developing and implementing lifecycle marketing strategies to optimize customer engagement and retention across PropertyGuru's platforms.
- Collaborating closely with product managers to understand product features and capabilities and leveraging them in lifecycle campaigns.
- Planning and executing multi‑channel lifecycle campaigns to drive user activation, retention, and loyalty, utilizing marketing automation tools such as Braze, MoEngage, CleverTap, or similar.
- Conducting continuous analysis of campaign performance and user behaviour using tools like Google Analytics and Adobe Analytics to identify optimization opportunities.
- Leading A/B testing and experimentation initiatives to improve campaign effectiveness and customer lifecycle metrics.
- Managing and optimizing automated email marketing campaigns, including segmentation, personalization, and performance tracking.
- Working cross‑function...