Leader for Marketing Excellence at KDP

Shape the future of marketing at KDP Canada as the Senior Manager of Marketing Excellence. Drive digital strategy and optimize marketing operations for Cold Beverages while leading a dynamic team.
In this newly created position, you will head the Marketing Excellence Centre to improve brand team planning and implementation. Collaborating with various stakeholders, you will enhance briefs, solidify partnerships with agencies, and ensure effective measurement practices. The ideal candidate will pioneer digital media strategies and operations to boost marketing effectiveness.
Key Responsibilities:
• Lead digital media strategy and agency collaboration
• Interface with the US media team to adapt global frameworks
• Develop integrated media plans with brand teams
• Foster adoption of modern digital marketing capabilities
• Create frameworks and dashboards for consistent planning
Requirements:
• Minimum 7 years in marketing or digital media
• Deep knowledge of t...