Location
, , pakistan
Job Type
Full-time
Posted
July 20, 2026
Job Description
Job Purpose
Reporting to Senior Manager – Product Marketing, the appointee will support the overall marketing initiatives for Mortgages, Ecosystems & Platform Banking, Operations, and Digital Banking (Mashreq Mobile App & Online Banking) for Mashreq UAE; develop & deliver business marketing campaigns, and leverage all marketing aspects such as Digital, Offline, PR & Research to achieve significant results.
Key Result Areas
1. Product Marketing
- Together with Senior Manager - Product Marketing work with products team to build marketing strategy for the year, by quarter, in line with business objectives and within budget
- Build comprehensive 360‑degree plans for all campaigns across offline & digital
- Develop & execute NTB & ETB campaigns end‑to‑end from creative development to media planning, roll‑out, tracking and optimizing
- Track the results of all campaigns and perform analysis / learnings for improvements <...