Lead, Product & Entertainment Marketing (MOVETIX)

Responsibilities

• Lead the go‑to‑market strategy and launch planning for MOVETIX products and bundled propositions, including Ticket + Flight + Hotel packages, defining positioning, audience strategy, launch mechanics, campaign messaging, and execution roadmaps to drive adoption and revenue growth.
• Lead marketing campaigns for concerts, festivals, sports events, attractions, and exclusive live experiences across the MOVETIX ecosystem; develop culturally relevant campaigns that drive hype, audience engagement, ticket sales, and brand visibility.
• Own and lead cross‑functional campaign execution across Marketing, Brand, Creative, Social, PR, CRM, Product, and Commercial teams to ensure campaigns are delivered with strong alignment, urgency, and commercial impact.
• Support and strengthen strategic partnerships with ticketing partners, event organisers, entertainment brands, and ecosystem collaborators to unlock marketing opportunities, exclusive...