Lead - Copywriter

Lead - Copywriter - Job Description

As a Lead - Copywriter, you will be responsible for shaping Kushal's brand voice and leading the development of compelling campaigns, content and communication across all customer touchpoints.

Key Responsibilitie

sBrand & Content Developmen

tOwn and evolve Kushal's brand voice across campaigns, digital platforms and customer communications

Develop messaging frameworks and copy guidelines that position the brand as contemporary, aspirational and culturally relevant

Create engaging content that builds emotional connections while supporting business objectives

Creative & Campaign Leadershi

pLead the conceptualization and execution of integrated campaigns across digital, social, retail and video platforms

Write and oversee copy for brand films, campaign films, launch campaigns, social media, website content, email marketing and retail communication

Dev...