Kari Traa Marketing Coordinator Ger/at

We’re looking for a hands-on Retail Media & Community Activation Specialist to drive Kari Traa’s retail marketing and consumer events across Germany and Austria. In this full-time role, you will manage digital retail media with key accounts, co-develop and execute seasonal campaigns, and coordinate community participation events with our retail partners. This role is office-based a minimum of 3 days per week in Gmund am Tegernsee (south of Munich) with regular travel to retailers and events.
**What you’ll do**
- Digital (retail) media management
- Plan, activate, and optimize retailer media and co-op programs (on-site/off-site, newsletters, social, display)
- Build account-specific media calendars aligned with sell-in/sell-through and seasonal stories; manage briefs, assets
- Track and report KPIs (reach, CTR, conversion, ROAS, sell-through uplift)
- Manage POS and ensure brand consistency across placements
- Customize and distribute marketing portal and deliver hi...