Job Description
Job Purpose
Responsible for maximizing the value of the existing card base through personalized engagement strategies. The role focuses on the Cardholder Lifecycle—from early-month activation and first-usage to cross-selling and retention.
Key Responsibilities
:•Lifecycle Strategy & Intervention - Develops usage campaigns to ensure high percentage of cards with usage
.•Targeted & Segmented Marketing - Collaborates with the Data Analytics team to extract specific customer lists based on behavior and drives the usage of specific card features
.•Channel & Journey Optimization - Oversees the deployment of highly personalized communications via SMS, EDM, and App Push Notifications
.•Monitoring & Analytics- Analyzes the cost-effectiveness of targeted rewards versus broad-based discounts
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