Job Description
Position Summary:
The Creative Strategist is responsible for developing and ensuring fulfilment of the creative pipeline based on company SOPs.
The Creative Strategist is responsible for translating performance goals and audience insights into a clear, testable creative direction that drives measurable growth. This role owns creative strategy from ideation through execution and analysis—defining winning beliefs, angles, and archetypes; building and maintaining a structured testing roadmap; and ensuring creative assets are organized, tracked, and optimized over time.
Working closely with Media Buyers, Project Managers, and the Edit team, the Creative Strategist ensures creative priorities align with performance data, testing insights, and ICP mindset frameworks. Success in this role is measured by the ability to generate repeatable creative learnings, accelerate testing velocity, and continuously improve concept-level performance through disc...