Innovative Shopper Marketing Leader at PepsiCo

Lead transformative shopper marketing initiatives at PepsiCo as a Senior Marketing Manager. Your role will involve creating impactful marketing campaigns that engage consumers effectively.
PepsiCo is hiring a Senior Marketing Manager focused on Shopper and Field Marketing. This position requires a strategic vision and the ability to analyze consumer insights to drive campaign success. You will work collaboratively to craft initiatives that enhance brand engagement and consumer loyalty.
Key Responsibilities:
• Design and execute shopper marketing campaigns
• Utilize consumer insights for strategic decision-making
• Partner with teams for integrated marketing execution
• Oversee budget management for marketing initiatives
• Track and report marketing campaign results
Requirements:
• 5+ years of relevant marketing experience
• Proven experience in shopper and field marketing
• Strong analytical skills for data-driven decision-making
• Exceptional commun...