Industry Marketing Lead – Insurance

Key Responsibilities

Strategic Leadership

·     Act as the Insurance marketing advisor to EMEA business and marketing stakeholders.

·     Define and prioritize marketing strategies aligned with vertical growth objectives.

·     Lead the development and execution of integrated marketing plans and client campaigns.

Campaign Execution & Enablement

·     Design and execute multi-geo multi-channel awareness and lead generation campaigns.

·     Develop persona profiles and client segmentation strategies.

·     Create and activate client journeys through research, messaging and validation

·     Support regional Field Marketing team in effective local activation of integrated campaign.

·     Establish and track KPIs to measure campaign effectiveness and ROI.

Partnerships & Collaboration