Location
Mumbai
Job Type
Full Time
Posted
July 16, 2026
Job Description
Role: Business Analyst - Digital Marketing
Job location: Thane
Key Responsibilities
1. Product Insights & Customer Journey
- Utilize behavioral and transactional data to deeply understand the personal loan customer journey, specifically mapping out critical drop-off points within the application flow.
- Generate insights that directly inform product development, feature prioritization, and user experience (UX) improvements on our platforms (app/website) to reduce friction and improve application completion rates.
- Perform deep-dive analysis on customer churn, loyalty, and lifetime value (CLV) to drive retention and cross-sell strategies.
2. Telesales Efficiency & Strategy
- Analyze telesales performance data (call volume, connect rate, conversion rate, tal...