Head of Spokesperson & Strategic Communications (Greater China & APAC Markets)

Key Responsibilities

• Serve as the company's official spokesperson for the Chinese-speaking markets, including public statements, media interviews, and brand communications
• Lead brand image building and public relations strategy execution in the region
• Represent COINW at industry summits, forums, media events, and business partnership negotiations
• Develop and maintain relationships with media, government entities, industry bodies, and strategic partners
• Drive partnership development in the region, including media, brand, channel, capital, and ecosystem collaborations
• Support senior management in international strategy execution and regional business growth
• Publish or present industry insights to enhance COINW's influence and credibility in global and Chinese-speaking markets
• Collaborate with marketing, PR, and business teams to shape external communications and partnership strategies