Head of SME Banking: Product & Value Proposition

ADIB - Abu Dhabi Islamic Bank in Dubai seeks a strategic Head of Products and Value Proposition for Business Banking. You will shape product strategy, pricing, segmentation and go‑to‑market plans for SME clients, driving revenue, costs savings, and superior customer experiences.

You will lead cross‑functional teams across business lines, collaborate with fintech partners, and champion digital transformation, training, and sales enablement to optimize the full product lifecycle.