Head of OX, Digital & Trade - UFS MY & Marketing Manager - UFS SG

Job Title: Head of OX, Digital & Trade - UFS MY & Marketing Manager - UFS SG

Function: Marketing

LM: Head of Marketing UFS- MYSG

Role Purpose

This is a dual‑market leadership role responsible for shaping and driving operator growth, digital demand generation, trade marketing strategy, and integrated marketing leadership across UFS Malaysia and Singapore.

In Malaysia, the role leads the Operator Experience (OX), Digital, and Trade agenda, with a strong emphasis on strategic direction, governance, and growth steering. In Singapore, the role serves as a Marketing Lead, driving integrated marketing plans aligned with business priorities. The role also includes oversight of BMI and TTS‑related planning.

Key Responsibilities

• Omnichannel Operator Experience (OX) & Growth Strategy
  • Identify new opportunities across channels, operators, and market dynamics
  • Define operator segmentat...