Job Description
My client (German branch of the French Group) is looking for a B2B Head of Marketing for the DACH region. The company has a strong established presence with over 200 customers and aggressive growth goals. Marketing (content creation, trade shows, partnerships…) is a strategic pillar for achieving its ambitious goals. They are a leading company offering SaaS solutions since 2005.
Your tasks
• Content Marketing and SEO
– White Papers / Guides / E-Books: Initiate and produce ranges of content with high value added for the DACH market (white papers, thought leader opinion, guides, E-books, etc.). Recruit and direct the appropriate service providers for each new content (journalists, experts, etc.).
– Website: Take care of the website content and monitor/optimize SEO performance.
– Blog: Create new content for the blog and posts on various social networks and drive a team of external copywriters.
• Brand Marketing / Digital Marketi...
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