Head of Marketing

Lazo is the all-in-one SaaS platform that offers a VC-ready solution for founders solving bookkeeping, finance, legal, tax, payroll, and fundraising tools. Lazo is granted by: AWS Startups, EY, Endeavor & Tampa Wave Bay.

Responsibilities

• Strategic Development: Design and execute the global marketing strategy for the startup, aligned with the company's growth and positioning objectives in the market.
• Branding and Positioning: Define and maintain a strong brand identity, ensuring consistency across all customer touchpoints and working on differentiation in a competitive market.
• Product Development: Collaborate with the product team to identify improvement opportunities, new features, and functionalities that resonate with the target audience.
• Team Management: Lead and motivate a team of marketing professionals, providing guidance, setting clear goals, fostering creativity, and promoting a collaborative environment.
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