Head of Loyalty & Retention

About the role

We’re looking for a commercially driven Head of Loyalty & Retention to lead the next phase of customer growth at Virgin Experience Days across the UK & US.

This role goes beyond traditional CRM. You will own and evolve our existing paid membership programme, Memory Makers+, transforming it into a fully integrated ecosystem across CRM, app and gifting occasions.

Your mission is to make our customers better gifters - driving repeat behaviour in a low-frequency category by embedding Virgin Experience Days into key life moments through membership, personalisation and timely reminders.

You’ll play a critical role in shifting the business from reliance on paid channels to high-performing, own...