Head of Business Banking Products & Value Proposition

ADIB Group is seeking a Head of Products and Value Proposition for Business Banking in Dubai. The role focuses on developing product strategy, pricing, and go-to-market plans tailored to SME needs while optimizing revenue and customer experience across channels.

You will lead segmentation, commercialization, and cross-selling initiatives, collaborating with FinTechs and ecosystem partners to drive innovation and digital onboarding for a broad SME client base.