Head of Brand - Apparel

Page Executive · Thailand, Bangkok, Thailand

Location

Thailand

Job Type

FULL_TIME

Posted

June 26, 2026

Job Description

Job Description
Define the long-term brand direction, positioning, and growthroadmap tailored formass‑market consumers.
Lead financial performance, including sales, profitability, margins, inventory efficiency, and cost controls.
Develop seasonal assortment strategies, pricing frameworks, and product architectures aligned with fast-moving apparel trends.
Oversee sourcing, product development, and supplier partnerships to ensure competitive pricing, quality, and speed-to-market.
Shape integrated marketing campaigns, store communication, and digital content to ensure consistent brand expression.
Utilize customer insights, competitive trends, and CRM data to refine product, pricing, and promotional strategy.
Guide omnichannel initiatives across physical stores and digital commerce to enhance visibility, conversion, and reach.
Ensure operational excellence in replenishment, stock flow, SKU productivity, and sel...
        

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