Job Description
The Role We're hiring a GTM associate to own Faction's top-of-funnel outbound execution. This is a hands-on execution role. You'll work inside a semi-defined process, coordinate daily with our sales team, and be measured on throughput, accuracy, and follow-through. The core workflow: identify target accounts → build persona lists in Sales Navigator → personalize and launch Lemlist campaigns → monitor and flag replies for handoff. We're currently sending ~175 - 200 outbound messages per week. The goal is 600+.
What You'll Do
● Build target persona lists in LinkedIn Sales Navigator based on ICP criteria and buyer/champion personas provided by the team
● Create, personalize, and launch outbound sequences in Lemlist using email and LinkedIn
● Draft personalized follow-up messages using provided frameworks, with increasing autonomy over time as you learn our voice and positioning
● Run daily check-ins with the Faction sales team to review progres...
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