Growth Channel Strategist

Job Description:

• Translate category & brand objectives on a market level into channel category objectives : channel priorities, identify strategic innitatives , effective programs
• Formulates, manages and execute with the annual strategy and plan
• Ensure effective new product launches, line extensions through organizing category road shows/ presentations for the sales teams. Provide the support and monitoring.
• Track, monitor, and report key Competitor activities on a Channel level, providing insights/plans to drive competitive advantage
• Ensure Development/ efficient utilization of hard and soft POSM for generic and local activities, including evaluation of its effectiveness at point of purchase
• Maintain, update, and implement the core distribution priorities and merchandizing guidelines by channel
• Work with the relevant Channel & Supply chain teams to set up the route to market and build a sustainable service ...