Group Head of New Vehicle Sales

Peoples Ford · Merseyside, England, United Kingdom

Location
Merseyside
Job Type
Full-time
Posted
July 09, 2026

Job Description

Group Head of New Vehicle Sales at Peoples Automotive Group

Peoples is an award-winning, multi-franchise automotive group – BYD Retailer of the Year, EVA accredited across all sites, Ford President’s Award winners and DEI Gold Standard within the Diversity Framework. We have been recognised as Ford Dealer Marketing Team of the Year (twice) and OMODA|JAECOO Marketing Team of the Year and Global Brand Award winners.

We are recruiting a Group Head of New Vehicle Sales to lead our Sales team across all OEM brands, both in PV and CV.

Reporting to the Board of Directors, this pivotal role will be responsible for managing and growing the franchise operations for the Group. The role will lead and execute the Group Sales strategy, development, growth and profitability across the Peoples franchise network whilst ensuring brand consistency, excellent customer experience and long-term, influential relationships with our OEM partners – Ford, BYD, OMODA|JAECOO and Max...

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