Global Brand Strategy Lead for Fintech & Payments

BYTEDANCE PTE. LTD. in Singapore is seeking an experienced Brand Marketing Strategist to lead brand strategy and growth for international payment and fintech products. The ideal candidate will possess over 5 years of brand marketing experience and be adept at building brands from the ground up.

The role involves owning brand architecture, leveraging social media for viral growth, and driving data-driven strategies to ensure sustainable campaign performance. Candidates should have a strong track record of successful campaigns with significant impressions and conversions.