GenAI Senior Copywriter

About the role

We’re looking for a GenAI Copywriter who will use the Pencil platform to deliver high quality, high‑performing ads to either enterprise clients or small businesses. You will likely have a team working with you, and by nature of your expertise they will largely engage with you to resolve creative challenges they are facing and overcome the limitations of GenAI today.

You will require deep experience with GenAI tools and what they can do for the advertising industry and for marketing clients — as well as the positivity, energy and lateral problem solving to explore and expand techniques to push beyond any perceived creative limitations. One key measure of your success will be your ability to inspire a team with creative solutions day‑to‑day.

What you will be doing

• Write, research and conceptualise creative, innovative content that brings readership and encourages sharing while best demonstrating GenAI capabilities within a sy...