Formula 1 Marketing Manager (F1)

Ford Motor Company · Allen Park, MI, United States

Location
Allen Park
Job Type
Full-time
Posted
July 13, 2026

Job Description

**In this position...**

The ideal candidate is a strategic thinker with a passion for motorsports, strong project management skills and experience executing integrated marketing programs. This role is hybid, based in Michigan, required to report to the office 4x per week.

**What you'll do...**

+ Co-manage relationships with Oracle Red Bull Racing (ORBR), VCARB, and Red Bull (NA & GmbH); lead the F1 Academy program and serve as the single point of contact for commercial partnerships.
+ Take the lead on the 2026+ renewal agreement.
+ Update and evolve the overarching F1 marketing strategy to align with Ford’s master brand and performance objectives.
+ Lead collaborative efforts across Engineering, Comms, Licensing, Dealer Relations, and external agencies to ensure cohesive execution and budget management.
+ Lead major milestones, including the 2026 Ford/ORBR Launch, Red Bull Showruns, Pirelli Hot Lap programs, and general representation at F1 track...

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