Expression of Interest: Area Head of Strategy, Performance & Insights

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco Australia has an exciting opportunity for an Area Head of Strategy, Performance & Insights in Sydney.

Leads the end-to-end consumer, customer, and competitor insights agenda for APMEA South, translating data and foresights into strategic marketing direction across Combustibles, New Categories, and Beyond Nicotine. The role drives a unified perspective of the consumer, enabling informed decision-making, portfolio strategy, and performance optimisation while influencing senior partners and crafting regional marketing strategy.

Your key responsibilities will include:

• Lead development of insights, ...