Executive, E Commerce (For SANTAN)

Job Description

eCommerce Strategy & Execution

• Develop and execute eCommerce strategies to drive sales growth on TikTok.
• Lead customer acquisition efforts through TikTok Shop, paid ads, livestreams, and affiliate.
• Plan and manage key campaigns (e.g., special offers, flash sales) on TikTok, analyzing trends to optimize spend and increase ROI.
• Build relationships with key account managers to ensure the smooth campaign execution.
• Optimize store setup, including product listings, pricing, banners, and inventory, while staying updated on platform policies and tools.
• Allocate budget and run A/B testing to optimize ads across shop tabs, livestreams, and products.

Livestream Management

• Oversee the planning and execution of livestreams and manage monthly live schedule.
• Recruit, train and manage live hosts, ensuring they are equipped with product knowledge and audience enga...