Job Description
TheEU Econometricsteam helps Sky’s EU marketsmake smarter marketing decisions by measuring the true impact of media and broader commercial drivers on business performance. Sitting within Consumer Strategy, we are at the heart of the business, working across all product areas to inform key decisions. Using advanced analytics and econometric modelling, we quantify what drives sales, optimise media investment, and shape campaign and strategic planning. We work closely with Marketing, Commercial and Finance teams to turn complex data into clear, actionable recommendations that maximise return on every pound invested.
What you’ll do
As a member of theEUEconometrics team,you’llhelp to drive efficiency of SkyItaly’smedia and marketing plans through the delivery of key econometric projects,insightsand optimisation.
Help deliver econometric projects for Sky Italyaligned to key business priorities
Convert model outputs into actionable i...