E-Commerce and Digital Manager

• Deliver annual e-commerce sales targets across primary and secondary sales.
• Drive operating profit contribution from total e-commerce business.
• Track sales performance by platform, brand, campaign, and SKU.
• Identify sales gaps and recommend actions to improve growth and profitability.
• Ensure pricing, promotions, media spend, and platform investments support both sales and OP targets.

2. Platform and Channel Growth

• Lead growth plans for TikTok Shop, Shopee, Lazada, and XHS.
• Scale TikTok Shop as a key contributor to total e-commerce sales.
• Recover and grow Shopee monthly sales performance.
• Maintain Lazada contribution with efficient investment.
• Build XHS e-commerce capabilities.
• Work with platform partners to improve visibility, campaign support, traffic, and conversion.

3. Digital Media and Performance Marketing

• Develop and execute e-commerc...