Director, Region & City Retail Marketing, North & West, GC

Job Description Summary

Responsible for developing and executing integrated retail marketing plans that connect brand priorities with marketplace opportunities. Partners cross-functionally to deliver compelling consumer experiences, accelerate membership growth, and maximize the impact of retail marketing investments.

Key Responsibilities

+ Lead the North & West retail marketing strategy, translating Greater China priorities into regional and city marketplace plans.
+ Drive seasonal and city-based marketing initiatives that strengthen consumer connection and business performance.
+ Develop localized retail marketing programs that elevate brand storytelling and consumer experiences across retail environments.
+ Partner with Brand Marketing, Marketplace, Stores, Membership, Digital and Merchandising teams to ensure seamless execution and alignment.
+ Manage regional marketing budgets, performance metrics, and investment priorities to maximize impact...