Director, Product Management

The Director, Product Manager is responsible for developing comprehensive product strategy from product conception and definition through end of life. Functions as a central resource with design, manufacturing, quality, test, marketing and distribution as the product(s) move through their lifecycle. Directs those involved in the design, modification and evaluation of all phases of a specific product or group of products. Formulates and executes long-term plans for cost/profit control. Promotes use of new technologies and industry-leading trends. Selects, develops, and evaluates personnel to ensure the efficient operation of the function.



**General Responsibilities**


+ Directs the marketing strategy of a group of products or brands


+ Oversees planning and sales promotions of such products or brands


+ Develops annual sales plans for such products, promotional and advertising efforts, and other meaningful data

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