Director of Paid Media for Home Services

Lead the paid media strategy for Buyerlink’s Home Services division as a Director of Paid Media. Focus on innovative paid social and native advertising to drive growth and enhance lead quality.
Buyerlink seeks an experienced performance marketing leader to develop and optimize paid social campaigns. This role encompasses hands-on management of significant budgets, cross-functional collaboration, and building scalable media strategies. By integrating AI and robust measurement techniques, you will enhance campaign effectiveness and align media with business goals.
Key Responsibilities:
• Direct paid social & native advertising strategy for Home Services
• Build and optimize campaigns across Facebook and Instagram
• Increase qualified lead volume while improving key performance metrics
• Develop a disciplined testing and experimentation program
• Partner with cross-functional teams for cohesive media strategies
Requirements:
• 7+ years in performance marketing, ...