Director of Marketing at Wingstop Canada

As Director of Marketing, oversee Wingstop Canada's ambitious marketing growth strategy. Spearhead creative and performance marketing initiatives to build brand engagement.
You will take charge of the entire marketing framework at Wingstop Canada, from strategy formulation to team leadership. This role requires a builder-leader capable of overseeing various marketing channels and ensuring their effectiveness in driving brand awareness and customer loyalty. Shape how marketing functions within a rapidly expanding brand.
Key Responsibilities:
• Own master marketing calendar and budget management
• Formulate and execute local and digital marketing strategies
• Guide the consumer engagement approach and CRM initiatives
• Partner with creative teams for impactful campaigns
• Lead performance analytics and set measurable goals
Requirements:
• Over 10 years of senior marketing leadership experience
• Expertise in fast-casual QSR or similar sectors
• Demonstrat...