Director of Marketability at Ubisoft

Lead the marketability strategy for Ubisoft's innovative gaming portfolio. Shape product desirability and ensure consistent player engagement across multiple platforms.
Ubisoft is seeking a Director of Marketability to define and manage product strategies that resonate with players. With 7 to 10 years of experience in video game marketing, you’ll establish the marketing foundations that guide product development and go-to-market strategies. Collaborate closely with the Go-To-Market Director and development teams to deliver a player-centric market vision.
Key Responsibilities:
• Define product marketability fundamentals and unique selling propositions
• Develop a relevant marketing vision aligned with business goals
• Collaborate with teams for insightful player feedback and market trends
• Translate product changes into actionable marketing content
• Track marketability metrics and improve product desirability
Requirements:
• Bachelor’s degree or equivalent i...