Director of Loyalty and Programme Design - 6 month FTC

Metro Bank · London, England, United Kingdom

Location

London

Job Type

Full-time

Posted

July 14, 2026

Job Description

What you will do:
Define and lead the loyalty and membership strategy, creating the core behaviours, rewards and experiences that drive customer acquisition, engagement, advocacy and long-term value. 
Design a compelling customer value exchange that balances rewards, benefits and experiences while strengthening the bank’s brand and customer proposition. 
Develop the commercial and loyalty economics model, ensuring a clear link between customer behaviour, programme engagement and sustainable business outcomes. 
Build and shape a differentiated partner ecosystem, working with internal and external stakeholders to source, integrate and manage reward and experience partners. 
Establish the data, personalisation and platform foundations required to deliver a modern, insight-led loyalty programme, including recommendations on capability, technology and delivery approach. 
Create and own the loyalty roadmap and programme bluepri...
        

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