Director of Generative Engine Optimization at Intact

Elevate brand presence across AI platforms as the Director of Generative Engine Optimization at Intact. Drive innovation in content strategy and distribution with a hybrid work model.

Intact is seeking a Director for Generative Engine Optimization to lead strategies that enhance brand visibility and favorability across generative search and AI assistants. This leadership role requires 15+ years in content marketing, partnerships, and SEO, focusing on creating a scalable engine for AI-first discovery. Your expertise will shape measurable gains, tying marketing efforts to meaningful business outcomes.

Key Responsibilities: • Define and lead GEO function with long-term vision • Develop integrated AI-first discovery strategies • Build high-performing AI-enabled distribution strategies • Architect data and experimentation frameworks • Evolve technical content foundations and ensure brand safety

Requirements: • Bachelor’s degree in Marketing or related field • 15+ ...