Director for Loyalty & Marketing Strategy

407 ETR in Woodbridge seeks a Director for Loyalty & Marketing Strategy to spearhead customer engagement and promotions. Utilize your strategic, data-driven expertise to guide customer lifecycle marketing initiatives.
As a leader, you will be accountable for driving growth through innovative promotions and loyalty programs. This role encompasses designing customer journeys that leverage behavioral insights and rigorous analytics. You will foster a culture of data-driven decision-making, ensuring alignment across marketing initiatives to achieve sustainable customer value.
Key Responsibilities:
• Direct integrated strategies for promotions and loyalty programs
• Design personalized customer journeys based on insights
• Manage test-and-learn agendas for continual initiative improvement
• Enhance engagement through cohesive loyalty initiatives
• Identify opportunities for growth in digital marketing channels
Requirements:
• At least 10 years in leadership roles ...