Director- Consumer Insights & Market Intelligence

Job Description
An employer is looking for a Director- Consumer & Market Intelligence in the Plano, TX area. You will primarily be tasked with building out a data and research driven consumer insights and market intelligence capability to inform the US brand strategy. You will lead a team to develop a holistic view of consumer behaviors / preferences, feedback, and market and competitor trends and insights to identify future opportunities. You will support innovation of the brand through marketing and food. Tasks will include:
• Lead the organization’s consumer and market learning agenda across several teams, including Food Innovation, Promotional Calendar Strategy, and Advertising/Brand
• Elevate the brand’s understanding of the customer and market opportunities in partnership with other teams (e.g., Finance, Food Team, Analytics)
• Leverage in-depth customer, market, and competitor knowledge and insights to influence decisions guiding the brand’s strategic direction in pa...