Digital Messaging Expert in Toronto

Shape innovative customer journeys as a Digital Messaging Expert with Loblaw Digital. Lead marketing campaigns across multiple channels and drive engagement strategies.
This vital role involves executing and optimizing personalized campaigns to enhance customer retention using Salesforce Marketing Cloud and MoEngage. Beyond campaign management, you will mentor team members while overseeing automated reporting and compliance standards across campaigns.
Key Responsibilities:
• Collaborate with stakeholders on 1-1 messaging strategies
• Develop campaigns using HTML and AMPscript
• Deploy campaigns with rigorous testing procedures
• Ensure automated journeys and databases remain effective
• Optimize customer touchpoints and journeys
Requirements:
• 5-7 years in digital messaging or lifecycle marketing
• Strong technical expertise in HTML, CSS, and SQL
• Proven experience in end-to-end campaign execution
• Excellent mentoring and communication skills
•...