Digital Marketing Specialist

Role Overview

Mr K Pure & Precious Metals is bringing marketing in-house and is looking for a skilled Digital Marketing Specialist to manage and optimise our digital advertising, lead generation, and online campaign performance. This role will focus on improving digital enquiries, campaign performance, reporting, and branch‑specific marketing across Google, Meta, and other online platforms.

Key Responsibilities

• Manage and optimise Google Ads and Meta Ads campaigns.
• Set up campaigns for Facebook, Instagram, Google Search, Display, YouTube, and remarketing.
• Monitor campaign performance, budgets, leads, and cost per lead.
• Create and manage branch‑specific and location‑based campaigns.
• Conduct keyword research, audience targeting, and competitor checks.
• Track website enquiries, calls, WhatsApp clicks, forms, and campaign conversions.
• Prepare weekly and monthly performance reports.