Digital Marketing Specialist

We are looking for a commercially focused Digital Marketing Specialist to join our Digital team and help deliver engaging, data-led marketing campaigns across email and SMS

This role will support the planning, delivery and optimisation of our multi-channel digital marketing programme, with a strong focus on customer acquisition, conversion, engagement and sales growth across both our online and store network.

You will work closely with teams across Marketing, eCommerce, CMR/Loyalty and Buying, as well as external agencies and technology partners. This is an opportunity to combine campaign execution, customer segmentation, reporting and strategic thinking in a fast-paced retail environment.

What you will be doing

• Plan, build and deliver email and SMS marketing campaigns.
• Develop customer segmentation briefs aligned with agreed customer journeys and campaign objectives.
• Maintain customer database lists, audiences and campaign seg...