Digital Marketing Manager

Role Purpose:

To lead and develop the marketing strategy overseeing all internal and external marketing activities, including digital campaigns, brand management, and paid advertising. The Marketing Manager will work closely with the external marketing agency to ensure alignment with goals for growth, awareness, and customer acquisition.

Key Responsibilities:

1. Develop and execute comprehensive marketing strategies for Pre-Launch, Launch, and Post-Launch phases.
2. Manage the daily relationship with the marketing agency and monitor ad campaign performance.
3. Define target audiences (Customers & Service Providers) and create tailored acquisition plans.
4. Supervise content creation with the agency (copywriting, visuals, videos, influencer collaborations).
5. Analyze marketing data to evaluate performance an...