Digital Marketing and Sales Executive, B2B SaaS

Responsibilities

• Design and execute multi-channel marketing strategies—SEO/SEM, paid ads (Google, LinkedIn, Meta), email nurture, content marketing, social media, webinars—to fuel lead generation and deal flow.
• Deploy lead generation programs, nurture sequences, optimize landing pages and funnels through CRO and A/B testing.
• Work with sales to target high-value accounts, define MQL/SQL criteria, and support pipeline building with content and paid outreach.
• Create and manage blogs, white papers, case studies, infographics, and video content. Drive SEO and on-page improvements to boost organic reach.
• Manage tools like HubSpot, Marketo, Pardot or Salesforce; build nurture workflows, lead scoring automation, and report integrations.
• Track KPIs (CPL, CAC, conversion rates, LTV), generate insights, optimize ROI, and present to leadership.
• Optimize spend across ad platforms, tools...