Digital Growth & Lifecycle Marketer - Wellness - Full-time

About the Role

We are searching on behalf of our client for this role. This position is not with OVI. We are looking for a hands‑on, independent, and versatile Digital Growth & Lifecycle Marketer with 3+ years of experience to drive our B2C digital growth. You will step into a fully established marketing tech stack and own the full funnel — acquisition through paid and organic, retention and loyalty through CRM and lifecycle — to drive bookings, memberships, and repeat visits.

Key Responsibilities

• Build, run, and optimize campaigns on Meta, with TikTok and Google as needed, to drive class bookings, package sales, and cost‑effective client acquisition.
• Own budget allocation and ROAS.
• Own the retention engine across email, WhatsApp, and automated flows.
• Segment the client base and run reactivation, win‑back, and loyalty campaigns.
• Build and maintain dashboards across channels, website, and CRM.
• Main...