Digital Data Analytics Officer

The Digital Data Analytics Officer is responsible for collecting, analyzing, and interpreting data from digital marketing campaigns to optimize performance and support business objectives. The role drives digital acquisition growth through performance monitoring, reporting, dashboard creation, in-depth analysis, and actionable insights.

Responsibilities

• Collects, cleans, and organizes data from various digital marketing channels including social media, email, display advertising, and website traffic
• Utilizes analytical tools to evaluate campaign performance metrics such as impressions, clicks, conversions, and cost per acquisition
• Identifies trends, patterns, and insights to understand audience behavior and campaign effectiveness
• Develops and maintains dashboards and reports to track key performance indicators of digital campaigns
• Monitors campaign performance in real time and provides updates to stakeholde...