Digital Acquisition Specialist (Bogotá)

As a Digital Acquisition Specialist, and under the supervision of the Digital Acquisition Manager, your main role will be to design, manage and optimize digital advertising campaigns on Google Ads, Meta Ads and TikTok Ads, etc. Your objective will be to generate qualified leads, increase awareness and maximize the performance of our marketing actions. You will work closely with the content, design, data and CRO teams to ensure consistent, high-performance campaigns that are aligned with our acquisition objectives.

KEY RESPONSIBILITIES

• Plan, execute and optimize advertising campaigns on Google Ads, Meta Ads and TikTok Ads;
• Implement acquisition and remarketing strategies adapted to the different user journeys;
• Define, monitor and analyze KPIs (CPC, CPL, CPA) and produce regular reports with recommendations;
• Collaborate with the CRO team to improve the efficiency of landing pages and optimize conversion rates;
• Work with the c...