Digital Acquisition Manager (Barcelona)

Your Mission As Digital Acquisition Manager, you will define, lead and execute AIRE Ancient Baths' global digital acquisition strategy — maximising the performance and growth of qualified traffic and conversion across organic, paid and direct channels, while opening new growth levers that drive new customer acquisition at scale.

What You Will Do

Acquisition Strategy Leadership

• Ensure an efficient channel mix (paid, organic, direct), optimising budget allocation to maximise return.
• Identify and activate new acquisition levers and channels — affiliates, influencer partnerships, digital partnerships, DOOH and beyond.
• Manage advertising investment with full ownership of ROAS.
• Establish the acquisition reporting framework: key KPIs (CAC, ROAS, qualified traffic, CR, cost per booking), attribution models and analysis cadence.

Paid Media

• Oversee and coordinate campaign execution across Google Ads, Meta ...