Demand Generation Lead (Integrated Programmes)

About the role

We're looking for a Demand Generation Lead to own the design, planning, and delivery of integrated marketing programmes that drive consistent, measurable pipeline.

This is a leadership role with direct responsibility for pipeline contribution. You will define how Xelix's integrated demand generation model operates – connecting digital, events, ABM, and lifecycle activity through structured programmes that replace fragmented execution with coordinated, outcome-led delivery. You will manage execution teams, align commercial stakeholders around shared priorities, and own performance from planning through to pipeline impact.

Sitting at the intersection of Marketing, Sales, SDRs, and Product Marketing, you will translate commercial targets into programmes that move accounts from first signal to qualified pipeline – and be accountable for the results.

What you’ll be doing

• Architect and own the...