Dealer Marketing Specialist

The BYD Dealer Marketing Specialist is responsible for driving consistent, high-quality marketing execution across the BYD dealer network in alignment with BYD South Africa’s national marketing and brand strategy. This role is critical to scaling BYD volumes, given the brand’s reliance on customer experiences, test drives, dealer-led events, and new‑energy education. The role ensures that dealers effectively implement BYD‑approved marketing programmes, deliver compliant and impactful events, manage and report leads accurately, and execute customer engagements that reinforce BYD’s leadership in New Energy Vehicles (NEVs).
Responsibilities
Act as the primary liaison between BYD SA Marketing and the dealer network on all dealer‑level marketing initiatives.
Translate national BYD marketing strategies into clear, executable dealer programmes.
Ensure dealer marketing activities are fully aligned to BYD brand guidelines, NEV messaging, and customer experience standards.
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